Explore the roles of creative and marketing briefs in project planning. A creative brief focuses on visual and content creation, while a marketing brief outlines strategic goals and market analysis. Learn how these essential tools help align teams and drive successful campaigns by ensuring clear communication and targeted efforts.

Scaling your functional food brand? Learn 5 signs your packaging needs to evolve: outdated designs, poor shelf visibility, retail feedback, cluttered messaging, and inconsistent product families. Discover strategic packaging approaches that enhance market visibility, communicate benefits clearly, and support your growth from niche player to category leader.

Is your product packaging hurting your brand? Learn to identify 5 key warning signs it's time for a packaging refresh: outdated designs, inconsistent branding, stagnant sales, superior competitor packaging, and missed storytelling opportunities. Discover practical strategies to transform your packaging into a powerful sales tool that captivates customers and strengthens your brand identity.

While pets follow their noses, it’s pet parents who follow their hearts—and wallets—to the checkout. Ensure your packaging speaks directly to them, making it the go-to choice for their beloved companions.

Introducing new global flavors to the food market? Learn how packaging design can encourage adventurous eating habits and make your product stand out on the shelves.

A picture is worth a thousand bites! Learn how stunning food photography can impact consumer perception from our latest article.

The store environment presents unique challenges for packaging design. Don't let shadows cast a negative effect on your brand.