Many agencies talk about collaboration, but making it truly work can be tricky. At Ora, we’ve crafted a process to ensure collaboration isn’t just a buzzword—it’s real, productive, and enjoyable.

Dive into our series, "Shelf Appeal," where we critically review notable packaging designs spotted in stores. Each post explores what works well and what could be improved, offering valuable insights and educational content on effective packaging strategies. Learn how these insights can enhance your own packaging efforts

Discover how to design packaging that resonates with Millennials through nostalgic elements. Explore strategies like using vibrant colors and playful patterns, nostalgic typography, and evocative language to build emotional connections and enhance brand loyalty. Learn more about crafting packaging that speaks to Millennials' values and preferences in today’s competitive market.

Explore the roles of creative and marketing briefs in project planning. A creative brief focuses on visual and content creation, while a marketing brief outlines strategic goals and market analysis. Learn how these essential tools help align teams and drive successful campaigns by ensuring clear communication and targeted efforts.

Explore whether it's time for a packaging makeover with our straightforward guide. We discuss how to ensure your packaging mirrors your product’s growth, stands out, connects with new audiences, and matches current trends and values. A well-thought-out packaging refresh can boost your brand’s appeal and align with your business goals, making your product irresistible to customers.

Thinking about changing your brand? This short guide asks important questions to see if it's time for something new. We talk about growing up, standing out, and connecting with people. A good rebrand helps your company show its best side and keep up with the times, making sure everyone understands what you're all about.

While pets follow their noses, it’s pet parents who follow their hearts—and wallets—to the checkout. Ensure your packaging speaks directly to them, making it the go-to choice for their beloved companions.

Investing in custom package design can actually help companies survive a recession – maybe even thrive.

Introducing new global flavors to the food market? Learn how packaging design can encourage adventurous eating habits and make your product stand out on the shelves.

A picture is worth a thousand bites! Learn how stunning food photography can impact consumer perception from our latest article.