Our goal is to create an eye-catching design that resonates with your customers. We work closely with your marketing team to understand product positioning and messaging, ensuring the design effectively communicates your brand and appeals to your target audience.

Our Process

  • Step 1 - Research

    Engage with stakeholders and customers to understand the company and its product. This can be done through interviews or by reviewing existing research documents. We will also conduct an analysis of the market to identify brand trends and opportunities. The goal is to answer the following questions:

    - Who is the customer?

    - How is the product positioned to help the customer?

    - What’s working well for the brand?

    - What’s broken?

    - What’s missing?

    Delivery Items:

    - Written summary of key themes

    - List of areas for creative exploration

  • Step 2 - Initial Concepts

    Develop sketches that represent stylistic approaches addressing business objectives and aligning with research findings. These sketches are meant to convey ideas without focusing on final design details.

    Delivery Item:

    - Presentation of initial concepts

  • Step 3 - Design Refinements

    Translate initial concepts into detailed designs. Refine various design elements (shapes, logo, language, colors, photography, etc.) into their final formats.

    Delivery Item:

    - Presentation of design

  • Step 4 - Design Production

    Implement all final details (e.g., Nutrition Information, UPC, Legal, etc.). Prepare the file for print production or web development.

    Delivery Items:

    - Print-ready file

    - Live website

    - Style guide (optional)

Make It