Our most popular services to nurture your brand.
Our goal is to help your product shine. With every project, we seek to understand your purpose, clarify your ideas and use design to express them in a way that will excite your customers.
Brand Nursery
For companies in need of a completely new brand system. We’ll work with you to identify the traits that make your organization unique and create a design system that expresses it.
Deliverables include:
Clearly articulating your value proposition
Company or product name
Company or product tagline
Customer personas document
Brand system design; including logo, package design, and website
Brand guidelines
Brand Renewal
As a business evolves, it is easy for its brand to become disjointed - with some aspects working well and others that are not. This option is a good fit for organizations looking to realign their brand so that they once again present a consistent message.
Deliverables include:
Brand audit to establish a snap shot of the overall customer experience.
Identify where the brand is aligned to the customer and where it is not.
Recommend specific changes to reestablish consistency in the brand.
New design system that unifies successful aspects of the existing brand with new elements for a cohesive whole.
Brand guidelines
New Growth
For companies looking to extend their brand to a new product. You know your customers, understand their needs and have identified a new way to serve them. We’ll help you seize the opportunity.
Deliverables include:
Brand audit to establish a snap shot of the overall customer experience.
Clearly articulating the value proposition of the new product
Product name
Product tagline
Customer personas document tailored to the new product
Adaptation of your brand system to the new product
Product identity: logo and package design
Brand guidelines for the new product or service
Design Consultations
Wondering if your package design is limiting sales? Get actionable feedback from an industry expert on how to improve your packaging and drive ROI.
The consultation is divided into two 30-minute sessions:
An introductory call to discuss your challenges
A follow-up call to review feedback and answer questions.
We’ll create a document (usually 1-2 pages) that analyzes your package design for clarity of messages, use of color, fonts, use of images, and overall brand impact.