Live like the Jetsons.

The home automation market was evolving into a series of closed systems, where each brand had its own proprietary “language.” Customers had to choose the “least bad” option – where a package may have one or two products they liked but not the best one for every application they needed.

Staples Connect solved this problem by acting as an interpreter between products of any brand, enabling people to build their own unique network of connected devices.

Staples synced up with Ora to create a product brand for their network-expanding devices.

Package design for Staples Connect smart home hubs on a yellow background.
Package design for Staples Connect smart home hubs with tagline 'One App. One Hub.' Blurred boxes in the background.
Box of Staples Connect Starter Kit on yellow background, featuring smart home hub and app symbols.

Design Rationale

The Staples Connect brand was designed to capture the sense of excitement its target audience felt about the potential of home automation. The tag-line “Connected home. Made easy.” embodied Staples’ value proposition. Bright, bold colors stood out on crowded, often poorly lit, store shelves. The energy ring provided a strong unifying element across the brand while a suite of icons helped clarify the function of each individual product.

tagline for Staples Connect: One App. One Hub. Endless ways to connect your home.

The tagline graphic for Staples Connect was used on packaging and in digital marketing.

A boxed Staples Connect Monitoring Kit on a green background, featuring smart home integration devices from brands like D-Link, First Alert, Aeotec, and Ecolink, and powered by Linksys.
Staples Connect Starter Kit packaging on a orange background.

The brand system Ora created for Staples consists of:

Logo + Tag-line

Package Design

Brand guide with color palette, graphics, & photo direction