We’re All Ears—Even When We Don’t See Eye to Eye!

In today’s design world, many agencies proudly claim to be collaborative. Yet, clients often find that genuine collaboration can be a bit tricky to achieve. At Ora, we totally get this challenge, and we’ve crafted our approach to make sure collaboration feels real and productive. Sure, it’s easy to work together when everyone is on the same page, but the magic happens when different opinions come into play. It takes a true partnership to navigate those differences and create amazing results. Here’s how we make it work at Ora.

 

Disagreements are an inevitable part of the creative journey, and they’re actually a valuable ingredient. Exciting new ideas often emerge from the tension between seemingly conflicting views. If your creative process lacks a little friction, you’re not pushing the boundaries enough. The key is to manage these opposing perspectives in a friendly, respectful, and productive manner. At Ora, this means digging into why a particular idea feels uncomfortable. We strive to move beyond the initial, emotionally charged reaction of “NO” and engage in open, empathetic conversations about why something may be important or problematic.

Great designs often emerge from adapting tried-and-true ideas to new contexts. This is where we come in! At Ora, we blend our clients' subject matter expertise with our diverse market experience, allowing us to see fresh possibilities. A concept that has thrived in one market may be the spark needed in another. Finding these opportunities requires both parties to be open to experimentation and willing to challenge assumptions. When approached with curiosity, this collaboration becomes a fantastic chance for growth and innovation.

When we talk about collaboration, we’re all about asking questions! We believe that understanding different perspectives helps us connect and fuels the conversations where the best ideas emerge. We genuinely want to hear our clients’ thoughts—whether they agree or disagree—so we can deliver great results. After all, we don’t have to see eye to eye to be on the same page!

Jeff Sugarman

I’m Jeff Sugarman, an entrepreneurial designer and brand guide. I use design to help companies that are focused on the greater good hone their message. 

Want to work together? I’d love to hear from you.

http://brandora.biz/
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