Dive into our series, "Shelf Appeal," where we critically review notable packaging designs spotted in stores. Each post explores what works well and what could be improved, offering valuable insights and educational content on effective packaging strategies. Learn how these insights can enhance your own packaging efforts

Discover how to design packaging that resonates with Millennials through nostalgic elements. Explore strategies like using vibrant colors and playful patterns, nostalgic typography, and evocative language to build emotional connections and enhance brand loyalty. Learn more about crafting packaging that speaks to Millennials' values and preferences in today’s competitive market.

Explore whether it's time for a packaging makeover with our straightforward guide. We discuss how to ensure your packaging mirrors your product’s growth, stands out, connects with new audiences, and matches current trends and values. A well-thought-out packaging refresh can boost your brand’s appeal and align with your business goals, making your product irresistible to customers.

While pets follow their noses, it’s pet parents who follow their hearts—and wallets—to the checkout. Ensure your packaging speaks directly to them, making it the go-to choice for their beloved companions.

Investing in custom package design can actually help companies survive a recession – maybe even thrive.

Introducing new global flavors to the food market? Learn how packaging design can encourage adventurous eating habits and make your product stand out on the shelves.

A picture is worth a thousand bites! Learn how stunning food photography can impact consumer perception from our latest article.