Jeff Sugarman Jeff Sugarman

Is a Revolutionary Packaging Redesign Worth the Risk?

Dive into our series, "Shelf Appeal," where we critically review notable packaging designs spotted in stores. Each post explores what works well and what could be improved, offering valuable insights and educational content on effective packaging strategies. Learn how these insights can enhance your own packaging efforts

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Jeff Sugarman Jeff Sugarman

From Retro to Rad: Designing Packaging that Millennials Love.

Discover how to design packaging that resonates with Millennials through nostalgic elements. Explore strategies like using vibrant colors and playful patterns, nostalgic typography, and evocative language to build emotional connections and enhance brand loyalty. Learn more about crafting packaging that speaks to Millennials' values and preferences in today’s competitive market.

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Jeff Sugarman Jeff Sugarman

Packaging for Growth: 5 Signs Your Functional Food Brand Has Outgrown Its Current Packaging.

Scaling your functional food brand? Learn 5 signs your packaging needs to evolve: outdated designs, poor shelf visibility, retail feedback, cluttered messaging, and inconsistent product families. Discover strategic packaging approaches that enhance market visibility, communicate benefits clearly, and support your growth from niche player to category leader.

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Jeff Sugarman Jeff Sugarman

5 Telltale Signs Your Packaging Needs a Makeover.

Is your product packaging hurting your brand? Learn to identify 5 key warning signs it's time for a packaging refresh: outdated designs, inconsistent branding, stagnant sales, superior competitor packaging, and missed storytelling opportunities. Discover practical strategies to transform your packaging into a powerful sales tool that captivates customers and strengthens your brand identity.

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