Case Study: Soul Buffalo

First-hand experiences can inspire big changes.

SoulBuffalo takes business leaders, sustainability executives, and innovation teams on inspiring, immersive trips around the world to face global challenges head on. 

As a rapidly growing start-up whose clients are sophisticated business leaders, SoulBuffalo needed to explain their value proposition in a compelling, authentic style. I was hired to equip this travel company with an informative new website. 

Project Rationale

Early on in the process, we established three tenets for the SoulBuffalo brand: immerse, influence and impact. The site leans heavily on travel photography to showcase the beautiful locations SoulBuffalo visits and the problems they’re confronting – balancing between inspiration and confrontation. Prominent, descriptive headlines and subheads make it easy for busy executives to skim the site and still come away with a clear picture of SoulBuffalo’s value proposition. The color palette is light and airy to allow the photography to stand out. A cheery sunflower yellow is used for all buttons, making it easy for visitors to take action.

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Scope Of Work

  • Creative Direction & Design Implementation

  • Copy Direction & Tag-line

  • Website

  • Project Management

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