Why Your Branding Shouldn’t Cost Less Than Your Lunch: The Real ROI of Professional CPG Design
While DIY tools have their place in your marketing toolkit, starting with professional design fundamentals is an investment that pays dividends throughout your brand’s lifecycle. Your product deserves packaging and branding that’s as thoughtfully crafted as what’s inside.
Brand Alchemy: Transforming DIY Efforts into Strategic Brand Brilliance.
Is your DIY brand holding your business back? Discover three telltale signs it's time for professional brand development. Learn how Ora's unique brand alchemy process transforms fragmented identities into powerful business catalysts that connect with your ideal audience and support your growth. Ready to reveal your brand's true essence?
The Art of Designing a Memorable Logo: Crafting a Visual Identity That Lasts
Your Logo: The Silent Storyteller That Transforms Brands
In a world of visual noise, a great logo is your brand's secret weapon. We transform complex business narratives into powerful, memorable images that speak volumes without saying a word. From social media to billboards, your logo becomes the heart of your brand's visual identity—adaptable, compelling, unforgettable.
5 Telltale Signs Your Packaging Needs a Makeover.
Is your product packaging hurting your brand? Learn to identify 5 key warning signs it's time for a packaging refresh: outdated designs, inconsistent branding, stagnant sales, superior competitor packaging, and missed storytelling opportunities. Discover practical strategies to transform your packaging into a powerful sales tool that captivates customers and strengthens your brand identity.
Package Design: A Powerful Tool for CPG Brands in Times of Economic Slowdown
Investing in custom package design can actually help companies survive a recession – maybe even thrive.
Branding 101: Jungian Archetypes
By using Jungian Archetypes to create a consistent brand character, you can tell a compelling story that resonates with your target audience.
The Millennial Love Affair with Purpose-Driven Brands is Evolving
It's time to pack your bags, marketing pros, because the Millennial love affair with purpose-driven brands is evolving and it's not for the faint of heart.